Mebelplast, 2008-12-19
MEBELPLAST S.A. - The Brand for the Best
On 10 December, 2008, in the Rzeczpospolita daily, there appeared a ranking of the most valuable brands named the Brand for the Best. I
n this year's fifth edition, 330 items were noted in the main classification of the most valuable and recognized brands. Among them, the MEBELPLAST brand was included for the first time, valued at 19.6 million PLN, ranking up this way in the 298th position. In the category of non-food products, MEBELPLAST came 36th in the brand power ranking.
The study was conducted by Millward Brown SMG / KRC, commissioned by Presspublica. 1200 persons over 15 years of age participated in the study. The respondents were asked about their spontaneous and assisted knowledge of the brand, whether or not they would recommend it to others, and whether or not they use it themselves or plan to purchase the products of the brand. The study also assessed the quality, price and prestige of the selected brands. The ranking of the most valuable brands shows, therefore, that the Mebelplast company is seen as a strong brand in the market, associated with prestige and high quality.
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